Marketing Plan

Our job is to ensure that your home and its features reach the target market. To do this, we utilize all the advertising & promotion tools available.

We find the the most effective way of reaching potential buyers is through the Internet. But, because we want to reach every potential buyer that we can, we use several different methods of marketing.

With years of experience, we know which methods will work the best for you. (Featured above are pages we published in the August 22nd, 2006 Issue of the Real Estate Guide.)

Radio	“Live” radio spots on Mondays at “drive home” time, Sunday advertising on a weekly basis, participation in various radio promotions on a seasonal basis, as well as special business promotions. This is excellent penetration of the local area market.
Internet	We currently feature your property on 3 web sites & will provide other Internet options as they apply to your particular property. Of the 17.5 million Canadian adult Internet users, 85% of those looking for a home use the internet. RE/MAX is the #1 choice on the web.*
Television	RE/MAX advertises on a National basis, reinforcing the strong RE/MAX brand on programs such as “Hockey Night in Canada” & other top rated shows.
Print	The Annapolis Valley Real Estate Guide is not only purchased by the “house-hunting” public, but is sent to prospective clients out-of-town by many real estate agents. The Halifax Chronicle & the Globe & Mail are frequently used to attract out-of-town purchasers, as well as “The Real Estate Book,” a full colour catalogue widely distributed throughout the Province.
Office Display	Our office is so easy to reach for our clients & attracts many “walk-ins” who see the beautiful home photo display in our large showcase windows or come in to see the “Currently For Sale” notice board. Our RE/MAX signage is a familiar sight to all out-of-towners & vacationers too!
Feature Booklets	Colour feature sheets and brochures outlining all the features and benefits of your property are distributed to interested buyers & other agents.