Our Marketing Strategy

Our job is to ensure that your home and its features reach the target market. To do this, we utilize all the advertising and promotion tools available. We find that the most effective way of reaching potential buyers is through the Internet. But, because we want to reach every potential buyer that we possibly can, we use several different methods of marketing. With years of experience, we know which methods will work the best for you, some of which could include:

Internet – We currently feature your property on 8 web sites & will provide other Internet options as they apply to your particular property. Of the 17.5 Canadian adult Internet users, 85% of those looking for a home use the Internet. RE/MAX is the #1 choice on the web.*

Television – RE/MAX advertises on a National basis, reinforcing the strong RE/MAX brand on programs such as “Hockey Night in Canada” & other top rated shows.

Office Signage – Our “For Sale” and “Sold” signs are very familiar to all out-of-towners and vacationers alike.

Feature Booklets – Colour feature sheets outlining all the features and benefits of your property are distributed to interested buyers & other agents.

Video Tours – Video “tours” showing features that a photo could not completely convey can be taken and included in your listing.

*Nielsen Media Research, 2003